Houdek – DeliK’

Houdek – DeliK’


DeliK’ – the “Delicious Kitchen” offers different snacks of meatballs. Together with our client’s marketing director we developed the idea of a flexible logo. Each logo features a different portrait of a real employee who recommends his favourite product. We added a slate background which highlights the vegetables, photographed from above apparently randomized. A big handmade (by us) chalk lettering for the product names, completes the design and gives it a home cooked touch.

Statement of the jury

This packaging design showcases the products and deftly associates them with elements that convey a high level of plausibility and authenticity. The impact of this design is heightened by stylishly illustrated testimonials from young employees that underscore the contemporary nature of the brand.


Excellent Communications Design