TABEL – Authentic Japanese wild herbal teas

Description

In each case, the packaging is illustrated with a striking colour and an image of the respective herb, providing an impression of professional research. Pink stands for warmth, blue for purification and green-yellow for relaxation, with the colours helping with the selection of a suitable herb. The packaging design thus makes reference to the brand concept: “authentic Japanese wild herbs”, “the wisdom of life” and “organic”.

Statement of the jury

A pleasantly clear and instantly recognisable design, one that differentiates the products from each other via colour coding and the various leaves.