M1 Singapore Fringe Festival 2016 identity and promotional materials
The 12th M1 Singapore Fringe Festival seeks to reflect our relationship with animals, and how their presence and absence have shaped and continue to affect our existence and how we see ourselves as humans. Derived from man’s fascination for crossing the divide between human and animal. In the visual, the animal is humanised and the human is de-humanised. The identity plays on the idea of animal hybridisation and linguistic experimentation as reflected in the use of taxidermy in contemporary art.
The striking key visual wherein human beings and animals are merged with each other and vice versa is extremely eye-catching and at the same time clearly communicates the festival’s overall tenor.