ARTE Channel Identity

ARTE Channel Identity

Description

ARTE, Europe’s leading culture channel, offers a diverse range of content. Inspired by the fact that ARTE brings Europe’s culture to one place, we developed the brand idea: “ARTE – Europe’s culture magnet”. The ARTE logo takes the lead role as the magnet. The theme is brought to life in a number of different ways, from the literal to metaphorical. Throughout all executions; idents, stings, and OSP and Promos – the ARTE magnet consistently pulls various subject matter towards it in unexpected ways.


Statement of the jury

The idents play with gravity in an exciting, almost poetic manner, whereby the image contents, whether stars, oil paints from artworks, letters from a book, objects or people, behave as if they were magnetically drawn together to create the Arte logo. The fascinating interplay of graphics, images from the programme and sound is so masterful and creative in every respect that the message “Europe’s culture magnet” is conveyed with absolute perfection. An attention-getting, always surprising series that casts an irresistible spell over its viewers.