Audi A5 Connected City Concert

Audi A5 Connected City Concert

Description

Premiere event in the Audi City Showroom, Berlin, 200 guests. Objective: An interactive experience, merging human beings and technology and allowing the connectivity of the new A5 to be experienced. Idea: A collaborative concert. The guests become protagonists of the launch through an interactive media installation. Their emotional reactions to a design studies film of the A5 determine how sound elements are integrated into the composition of the concert.


Statement of the jury

With cutting-edge creativity and technology, this concert successfully transposed the connectivity of the Audi A5 into a moving and fascinating event that transformed all attendees into artists.

Winner

Excellent Communications Design
Event

Company/Client