Les Trois Rois

Description

Basel’s Grand Hotel Les Trois Rois combines the charisma and services of a modern, upscale city hotel with the 300-year tradition of an architecturally historic building. It was this exciting combination that Wirz Brand Relations made the central element of the brand development process. The outcome is a fresh new brand presentation that clearly sets itself apart from the accustomed image of the superior hotel category.

Statement of the jury

In its capacity as a main design element, this diagonally subdivided square has been deployed systematically across all media. Despite the simplicity of the concept and an extensive colour palette, the brand of this venerable company is still readily recognisable by virtue of the fact that the colour white has been retained – plus the logo is always at centre stage.