DURA-ACE R9100 Series

DURA-ACE R9100 Series

Description

A premium product for driving, braking and shifting road bikes using electronic gearshifts, high-torque motor for precise shifting, fine-tuned braking and smooth drivetrain. For high performance even on wet and uneven roads, the details have been considered down to the last 1 mm in size and 1 g in weight. Dynamic, emotional design combined with lightness and smoothness, it epitomises Japanese aesthetics.


Jury statement

The brand has featured innovative, intelligently designed high-tech components with meticulous attention to detail for many years, which for many cyclists are must-haves for any bikes to be taken seriously. And the DURA-ACE R9100 Series is a further milestone in this success story.

Winner

Excellent Product Design
Bicycles and E-Bikes

Client

Design