Ritzenhoff The Next 25 Years
To accompany the 25th anniversary of the Ritzenhoff brand – and the relaunch of one of the world’s most successful ever design projects – sieger design developed a markedly high-quality product concept and a completely new communication strategy. The cross-media campaign “The Next 25 Years”, including a strikingly updated corporate design, attracted a lot of attention, as did the minimalist packaging and spectacular trade fair stand.
Statement of the jury
A strong and harmoniously executed brand presentation – one that conveyed a spectacularly iconic message via its black cube at Ambiente 2017.