Get Closer. New Perspectives – Volkswagen Group at 2016 Geneva Motor Show
Enter a new event concept! Small scale – big impact. Instead of the more than a thousand guests as in previous years, only 400 exclusive guests were invited. Mind you – in the midst of the center of action, directly on the fairgrounds of the Geneva motor show. An atmospheric evening with spectacular conversations and substantially reasonable closeness to the board of directors.
Statement of the jury
An exciting concept whose personal atmosphere and approachability makes the company’s desire to change palpable.