Derived from the concept of travel beauty, CarrieMe, an evocative girl image describes the product features and stories. The names of the CarrieMe skin care products in this series come from girls’ travel stories of Paris. Thus, six different visual symbols combined with the colours of the French dessert Macaroon, the impression of the rain in Paris and the Eiffel Tower are designed for packing different products to evoke the romance in the air of Paris.
Statement of the jury
What impressed us here was how sensitively and emphatically the theme of a young adult’s trip to Paris has been integrated into the design of beauty products aimed at young women.