Sparkasse Markenportal

Description

The new brand portal of Sparkasse is more than a digital design manual. It introduces the new corporate design, brand history, values and guidelines and helps with smart templates, extensive tutorials, tools and services (such as an intelligent download manager with reminder function) thousands of employees and partners to stay up to date. With a bold, “touch-first” design, a progressive UX, easy language it sets the benchmark for other upcoming Sparkasse platforms.

Statement of the jury

This design-manual portal features a clear and intuitive structure whose content sticks to the essentials and enables the user to find their way around very quickly. A good manual that helps bank employees to clearly understand and comply with the bank’s design rules for online portals.