PaperJohn

PaperJohn

Description

The PaperJohn is an innovative back pack made out of paper, which can also be used as normal bag. The PaperJohn offers an ingenious new way of carrying groceries and experience brands. #FREE YOUR HANDS / #BILLBOARD YOUR BACK


Statement of the jury

PaperJohn takes a completely new approach to the classic grocery story paper bag by transforming it into a comfortable rucksack, thanks to the product’s long and amazingly stable straps. They take the strain off the user’s arms and leave his hands free, and have a positive effect on posture as well. A terrific idea that also happens to be environmentally friendly.

Winner

Universal Design

Company/Client