BMW Group Online Geschäftsbericht 2016

Description

With the new online reporting format “Overview of the 2016 financial year”, the most important facts and figures for the BMW Group’s financial year are conveyed succinctly, presenting the most salient information. Key figures are presented interactively with the aid of animated charts in under 90 seconds. This guarantees a brief introduction which is both clear and informative. Readers have the option of downloading comparisons of the most important figures or even the entire report.

Statement of the jury

The interactive “Annual Report 2016” is a bold online publication that clearly communicates the core values of the BMW brand in terms of visuals and content. In particular, the 90-second introduction immediately fascinates the user and informs him clearly what section of the report he is currently perusing. Cold, hard figures become an emotional experience in dynamic charts, superbly accompanied by striking typography and boldly moving pictures – so fast that it seems as if you’re playing with the gas pedal. This is a convincing report that presents the beautifully prepared information and thereby stages the brand perfectly – informative, enthralling and of excellent quality in every respect!