ISUZU

Description

As proof of its robustness, persistence and reliability, there is not only the new D-MAX, but also the old model, with all its work stories. “My D-MAX did a lot of stuff, now it’s time for new challenges!” For our campaign, we cast old car models that had been at work for several years and had lots of stories to tell. Every bump, every scratch was welcome, because they all told a story!

Statement of the jury

Using vintage cars and their “biographies” to advertise the new D-Max is a terrific ad campaign idea – one which, via its authentic testimonials, conveys plausibility and congeniality; this impression is already aroused when the user begins googling the product.