SCHUBERTH R2ME2 ;-)

Description

Integrated campaign on the launch of the new motorcycle helmet SCHUBERTH R2. International campaign to ensure worldwide promotion. Landing pages and social media competition in four languages. Media: print media, landing page, social media, Google AdWords Display, Google AdWords Search, newsletter. Special feature: internationally intelligible campaign theme – R2ME2;-)

Statement of the jury

R2ME2 ;-) was a brief and congenial campaign that worked on an international level.