o2 Live

Description

o2 Live unites a shop concept with digitization in a unique way. Hand-painted wall graphics show regional features and playfully bring the urban environment into the flagship stores. In contrast to the increasing digitization of the products and services, o2 Live Flagship Stores create an attractive symbiosis that make the brand’s innovations tangible.

Statement of the jury

This concept combines analog and high-tech elements into a striking design that endows each branch with its own character. A lovely detail is the key-visual bubble suspended in the space, which, for all its individuality, makes the brand, with its corporate blue ceilings, instantly recognisable.