Sennheiser SoHo Pop-up Store

Description

For six months, New Yorkers can literally immerse themselves in the future of audio – entering the store through the “Sound Tunnel’’, step by step the sounds of the city outside attenuate and the sense of hearing is heightened. In the pop-up store, Sennheiser welcomes its customers with unique events and listening experiences, the latest products and its “3D Sound Temple”.

Statement of the jury

The clear and contemporary design of this pop-up shop, with its acoustic appointments, provides a perfect setting in which to have customers engage with Sennheiser’s brand and product world.