B&B Italia Communication R-evolution
For its 50th anniversary in 2016 B&B Italia coinceived a systemic and integrated communication project to narrate its industrial design culture throughout the world. Three multimedia and concomitant projects to spread B&B Italia values, heritage and vision: the documentary film “B&B Italia. Poetry in the shape. When design meets industry”, the book “The long life of design in Italy. B&B Italia 50 years and beyond” and the exhibition “B&B Italia/The perfect density”.
Statement of the jury
This extensive and beautifully designed anniversary compendium provides a fascinating look at the company, via a superb communication tool that distributes its information across a series of modules using a range of media.