Opel CoRe Visualizer

Description

The Opel CoRe Visualizer offers prospective customers of a new Opel/GM car an intuitive visual entry into the possible combinations of paint, rims and interior equipment. The visualizer is created as a “highlight component” which is context-responsive connected to the CMS and adapts the delivery of the content to the user’s terminal. Therefore, prospective customers can configure their personal car on each smartphone, tablet or desktop PC – and see a live preview.

Statement of the jury

This app enables users to individually configure paint colours, rims and interiors, regardless of which device is used for this purpose. An appealing tool that allows for an intense brand experience.