MINI Messestand Brüssel 2016

Description

This is MINI’s first appearance since the IAA 2015 and Brussels 2016 in its newly developed corporate design. The booth underlines the creative class of its recent development and presents the MINI brand within a new trend-setting zeitgeist. The elegant design with its new strategic orientation puts strong focus on the product. Minimalist detailing gives the product world a reputable yet open-minded quality.

Statement of the jury

This strong and lively trade show stand conveys the company’s new corporate design along with the strategy underlying it.