Ourdaller Wëllen & Wäissen

Description

The redesign of these high-quality, locally brewed craft beers renewed the link between the product and the current craft beer consumers. Also, the illustrative style is very different from other (craft) beers on the shelves of Luxembourg supermarkets, which makes them stand out. The chosen style of the illustration makes it easy to expand the Ourdaller family with further characters in the future.

Statement of the jury

This illustrative design has a young, fresh and charming air about it. Another advantage of it is that for each new product, merely a new character needs to be added – but in a fashion that ensures that the brand remains readily recognisable.