Kallos Awoop Magic Hair Fiber
There is different motif and appeal of every product according to different markets and target customers. MOTISS is designed for those who have tinning hair or partial hair loss. We adopted the “magic show” to develop the visual effect to transcribe the “magic (in Chinese)” so that our consumers can have their hair volumize immediately as if the magician performs magic on them! KALLOS aims to convey that the features of our products are as funny as their visual effects.
Statement of the jury
The hinged front of the packaging interacts inventively with the high-profile key visual and in so doing underscores the sly narrative of the brand message.