Ariel: The Art of laundry

Description

To celebrate 50 years of innovation at Ariel, we decided to honour the craft and creativity of the people behind the product. As a gift, we created an artistic poster set inspired by Ariel’s key benefits, and used the product itself as the printing medium. The posters were sealed inside custom detergent bags and sent to team members and internal stakeholders. Our way of saying thank you, inspiring the internal culture, and kicking off the next 50 years of innovation.

Statement of the jury

The eye-catching, hand-designed motifs clearly and impressively reflect the product benefits. Using the original white laundry powder as colouring is as original as it is consistent – you can’t get any closer to the product than this.