My.VON ERL Starterpack

My.VON ERL Starterpack


To underline the modern simplicity and the high technological quality of the product, an elegant, premium looking packaging was developed. The box needed to contain several components in an orderly fashion, thus a smart insert was a vital part of the structural design. That’s how the book style opening with an integrated extension system was born. To also ensure an easy opening the slipcase is to be opened with a lid-flap using special technics to also make it a solid construction.

Jury statement

The design aesthetic of this magnificently designed packaging evokes the aesthetics of classic cigarette packages – but is also arrestingly inventive by dint of its unusual lateral opening mechanism. An innovative approach that underscores the ground-breaking nature of the product.


Excellent Communications Design