Leibinger Seegold

Description

Seegold is a brand of the brewery Max Leibinger from Ravensburg. After about three years on the market, the gold-gloss lacquer of the brand Seegold was a little stained. As packaging design professionals, we should give the Seegold new life with this special edition. The label design, which is aimed at a younger target group and trend-conscious beer lover, now transports the theme of sea as well as brewing as a true artisan craft.

Statement of the jury

This design combines traditional elements and contemporary design into a young and modern presentation that visually positions the brand in the trendy world of craft beers.