R+W APP

Description

CHIMERICAL brings products by R+W Antriebselemente GmbH to life and makes them tangible. Augmented reality turns traditional brochures into interactive informational media. In the showroom, viewers can get to know the product through 3D animations and call up additional information. This serves as a truly progressive marketing tool in combination with virtual reality and service modules.

Statement of the jury

This modern app, realised superbly from the standpoint of both form and content, enlarges the scope of the usual analog brochure by adding elaborate animated 3D product presentations.