Bayer. Staatsbad Bad Kissingen GmbH, Stadt Bad Kissingen

Description

A new corporate design and claim “Discover the Time” takes up Bad Kissingens’ new direction, away from the traditional spa resort and towards an oasis of rest. The logo and the clear turquoise and blue tones provide the desired refreshing, classic-idyllic look. The corresponding design elements pick up column and arch formations of the Kissinger arcades and play with the motif of water. The design principle developed from the logo elements is free and is flexibly integrated into the various media.

Statement of the jury

This design uses a fountain as the basis for a striking logo, which in turn forms the basis for a signature design pattern. A superb design that conveys the many aspects of the spa in a fresh and contemporary fashion.