Freitag – Neo
Neo is Freitag’s new e-commerce and content platform that enriches the brand with stories and emotions, without neglecting the commercial aspect. Two principles of organization unite both sides: a network-like structure allows the user to dive into the full brand experience; at the same time a hierarchical structure helps in finding products. The consistent and straight-forward visual approach fits the Freitag style.
Statement of the jury
The Neo concept of combining the products with an interesting narrative has been executed here via a polished design and outstanding content. The result: a profound brand experience.