VITA Messestand

Description

VITA Zahnfabrik is a world leading company for dentistry. VITA created an outstanding color-system to measure and recreate every shade of tooth colour. Our top priority in designing is to find the beacon of a company or product. VITA’s beacon is their experience in colour-shading. We created a 360° open stand with a 200 m2, fabric ceiling element. The only way to show true colours is by using daylight. That’s why we backlit the ceiling element with more than 100 daylight lamps.

Statement of the jury

The brilliant-white sail as a central design element endows this very contemporary-looking stand with its characteristic identity, along with its powerful visual impact when viewed at a distance and its high degree of recognisability.