Deutsche Telekom – Garten der Innovation

Description

For its presentation at the Hannover Messe 2017, Deutsche Telekom chose the theme “Garden of Innovation”: in a garden-inspired environment, products grow and bloom through digital infrastructures. The metaphor for the digital ecosystem matches the self-image of the global telecommunications provider. With Deutsche Telekom as an innovative partner, the message is clear: “Digitization. Simply. Make it happen.”

Statement of the jury

The design of this exhibition clearly reflects the core values and message of the Deutsche Telekom brand. The tree, with its dynamically ascending leaves and origami birds, creates a wonderfully poetic image that admirably illustrates the “garden of innovation” tagline.