LMVZ (Lehrmittelverlag Zürich)

Description

In the past, LMVZ made do without a brand strategy: they were guaranteed contracts from the Canton of Zurich. However, the market for educational media has become more competitive. LMVZ realised that brand positioning, a strong brand identity and a clear product architecture are key to its success. We suggested an umbrella brand strategy to enhance image transfer and to increase LMVZ’s visibility. We developed a brand that is dynamic, approachable and can get people excited about learning.

Statement of the jury

The appealing illustrations play with the concept of “book” and are instantly recognisable. Graphic elements such as the coloured line endow the design with a fresh and dynamic look. A successful design, whose striking logo creates a highly professional backdrop.