Merck Innovation Center – „Fuel for Innovation“

Description

Do you know the Merck innovation centre? If not, then you have something in common with many Merck employees. We created a cross media campaign that encourages the employees to engage with the theme of innovation in an entertaining way through the use of gamification and an intriguing story. More than 25 % of employees took part in the campaign – the most successful internal campaign of Merck ever.

Statement of the jury

This in-house interactive campaign, whose tagline was “Fuel for innovation”, encouraged the company’s employees to view innovation in a playful light. A robust campaign that was both light-hearted and awareness-raising.