b10 stand at Cevisama

Description

Insipired by the work of the Korean sculptor Do Ho Suh, the stand creates the fiction of a factory. One of the premises for the design and conception of the space was to highlight the industrial character of b10. Through a rod module system that is covered with fabric, the exterior walls outline the façade of an iconic factory. This system, dyed in the corporate indigo blue, contrasts with the clean white of the walls and floors inside.

Statement of the jury

This very high quality-looking stand resembles a factory from the outside, by virtue of its dark fabric-covered façade. The surface itself is agreeably minimalist, an attribute accentuated by the clear design aesthetic of the products, which are optimally showcased.