Klangidentität Siemens

Klangidentität Siemens

Description

The Siemens brand sound is very human-oriented and features female voices as well as progressive sounds and driving rhythms to illustrate the brand’s claim “Ingenuity for life”. A sound-gradient, morphing from analog to digital, underlines the brand’s metamorphosis and mirrors the design-gradient of the corporate colour petrol. The new sound was a bold move for the engineer-driven company. Therefore, the process was accompanied by international market testings to ensure wide acceptance.


Statement of the jury

A carefully arranged melodic and rhythmical sound that renders the company’s brand claim acoustically palpable and that can thus be used in a wide variety of ways.

Winner

Excellent Communications Design
Corporate Identity

Company/Client