The logo symbolizes the name of the company and its core competences, “drilling holes” and “automotive industry”. We put the name Tixbo in a technical lettering and designed the letter “O” as a tire. The holes represent boreholes and, at the same time, the screws that fix the tire. For the name “automotive” we chose a fifties handwriting, since the manufacturer emerged from a factory that already existed in the GDR.
Statement of the jury
This logo combines contemporary technical design elements with retro elements, resulting in a very striking look.