Nippon Connection Festival Design 2016

Description

At the heart of the design are “Joge-es” – Japanese tipping pictures with bizarre figures. If you rotate it by 180 degrees you can see a different figure. This mechanics was also applied typographically. The information can be read either in German or Japanese depending on the orientation. Adjacent to each other, an infinitely expandable pattern is created. That surprising moment when you change perspective and see a new image shall inspires the viewer to rediscover Japan and the Japanese film.

Statement of the jury

In the interest of developing a suitable design for this festival, the designers employed kinegrams, which are highly popular in Japan, and transposed them into a compelling design which, in conjunction with the shocking-pink colour, is eminently eye-catching. Beautifully done.