ARD/Das Erste – Easter & Spring Campaign 2017
Luxlotusliner developed the seasonal campaign for ARD/Das Erste, filming humorous stories with artfully carved characters out of fruits and vegetables. All the characters are ingredients for the recipes you can find on the associated website to where a URL in the respective packshot leads. There you can also learn how to carve our nice creatures and watch the making-of, or interviews with our carving artists. Besides the station IDs, we produced bumpers, postcards and many more.
Statement of the jury
This magnificent graphic design with its beautifully executed twin Easter bunnies successfully combines the themes of spring, Easter and delicious holiday recipes into a highly original and visually striking presentation.