Storck Welt

Description

Merci, nimm2, Toffifee and many more successful brands are part of the Storck World. For the first time ever, we want to showcase this world in one single place. That’s why we’ve created the world’s first Storck Store! Its unique design with its “amorphous room concept” and a special “funnel principle” creates a suction effect that leads customers from the grown up brands in the front to the more playful ones in the back of the store. Welcome to Germany’s most delightful sweets shop!

Statement of the jury

The way in which this design transposes the characteristically pleasurable aspects of the products into a form is fun and endows the shop with an unmistakable identity.