Urlaubsguru

Description

The logo has been developed with great passion, combining the concept of “Urlaubsguru” with the longing for far off destinations. The logo is composed of the sun, waves and palm leaves, masterfully combining the typical associations of travel in the form of a turban, the typical attire of gurus. Furthermore, the blue in the name invokes images of turquoise waters lapping at idyllic beaches. Our logo aims to lull our readers into a daydream and bring the holiday directly to them.

Statement of the jury

This striking logo conveys the characteristic features of vacations and in so doing engenders a deep desire to get away from it all. The guru concept conveys laid-back expertise. An ideal design for a younger target audience.