MüllerValentini developed a new corporate design that reflects the classic festival’s high cultural and artistic mission. The redesigned word mark plays a key role with its striking colour profile, complemented by fine dynamic lines. This recurring dynamic and rhythmic line work visualises sentiments of the music itself and forms the basic framework of the new corporate design. The colour scheme is based on the colours of the summer season during which the festival is taking place.
This elegant design transposes music into a dynamic pattern comprising subtly undulating lines – which, though based on the city’s corporate design, in conjunction with the warm colours nonetheless endow the festival with an identity all its own.