The Siemens experience

Description

The stand for Siemens hot water systems is a compelling space that communicates simultaneously on several levels. Visitors to the fair experience the leading-edge Siemens brand in a distinctive and unexpected fashion. They find the products embedded in finely crafted thematic worlds, as they move through a space that beautifully dispels conventional notions of what a trade fair stand should achieve. Brand architecture as a rich language with many different levels of meaning.

Statement of the jury

Thanks to its overarching key visual, this stand inventively delves into the theme of water – a theme that is concretised in its various areas. An agreeably clear and very contemporary design that plausibly backs up the company’s claim that it makes quality products.