When both the product and design taste delicious. Truly Bavarian. Real beef. What began as a magical location in Lower Bavaria is today a beef farm owned by the Wenisch family, and the birthplace of HOLY BEEF. It’s not just about meat; it’s philosophy, tradition, home, quality of life for the animals, and the love of a trade. That’s Bavarian meat culture, and that’s what we stand for. Good design stemming not from the major metropoles of the world, but from the heart of Straubing.

Statement of the jury

The unusual name already arouses consumers’ curiosity and clearly positions the brand as a high-quality contemporary product. A carefully planned and harmonious concept that conveys a high degree of authenticity, credibility and quality.


Excellent Communications Design
Brand Identity