Vodafone Fixed Line Design Language

Description

How might we design a range of connectivity products that people are confident to display in their home? Vodafone asked us to develop a contemporary industrial design language for smart devices in a connected home (e.g. routers, camera, set-top box, music devices, etc.). As a result, we created a language that is charismatic, minimalistic and contemporary and can easily be distinguished from competitors. It is simple, yet ownable – and therefore unmistakably Vodafone.

Statement of the jury

The Vodafone fixed line products’ confidently prominent design idiom not only ensures high recognizability, but also enables the elegant products to harmonize with nearly any modern interior style.