Freshigh

Freshigh

Description

One of the main design elements is the stainless steel sheet, which is sprayed with thoughtfully selected green. The gradient pattern generated via computer programming gives this tough material a soft feeling and textile texture. The contrast between the curvature and the toughness of the material is strong, eye-catching, and fascinating. Therefore, the dynamic movement of the pattern and the sense of order give an interesting balance in the space and help create an artsy atmosphere.


Statement of the jury

The combination of striking metal cladding with the company’s characteristic green corporate colour, illuminated logo and white tiles endows the space with an intriguing freshness and a high degree of recognisability.

Winner

Excellent Communications Design
Retail Architecture

Company/Client

Freshigh