Extratour

Description

Extratour is ŠKODA Germany’s client newspaper. Its design meets the company’s overall brand appearance, which corresponds to its design-oriented yet cost-conscious target group. The newspaper format takes up this down-to-earth character and thus creates clear differentiation towards competitors that predominantly publish magazines. Extratour aligns with ŠKODA’s leitmotif “Simply Clever”, which also echoes content wise.

Statement of the jury

This customer magazine has a very authentic air about it from both a formal and content standpoint; its striking newspaper format convincingly reflect the company’s philosophy and values.