Aesop Signature Store Leipzig
Description
The interior of the Aesop store references the aesthetics inherent in the prefabricated designs that shaped much of the DDR. Contemporary elements reflective of Leipzig’s post-reunification development provide pleasing contrasts. Within the concrete façade the interior features green- and grey-hued walls lined with shelving composed of metal and translucent glass tiles. In striking variation, the point-of-sale counter is crafted from oiled plywood with rounded edges; it offers an ideal vantage point.
Statement of the jury
The design concept of all Aesop shops subtly integrates the shop environs using characteristic features. At the Leipzig branch, this results in a unique atmosphere that has an identity all its own but that is unmistakably an Aesop locale.
Winner
Excellent Communications Design
Retail Architecture