UNIQLO Shoes

Description

UNIQLO Shoes – a new LifeWear product within the UNIQLO world. Tactfully and discreetly positioned logos on the sole and insole underscore the minimalistic design. Hand-drawn illustrations on the packaging accentuate the artisanal component that went into the research and development of the shoes.

Statement of the jury

The inside-the-box drawings of the various elements that go to make up the shoes make this very special packaging indeed. A superb idea which, by dint of the design, also discretely draws attention to the craftsmanship that goes into making the shoes.