Rosa-Schapire-Kunstpreis

Rosa-Schapire-Kunstpreis

Description

The Rosa-Schapire-Kunstpreis (Rosa Schapire Art Prize) is unusual as it is not awarded by a panel of judges, but instead by a notable individual decided upon by the Friends of the Hamburger Kunsthalle. Such a courageous process that honours exceptional artists equally demands a powerful identity, so we created a distinctive key visual: An upside down “R” which represents her rebelliousness has been paired with a succinct serif to symbolise a rose thorn, whilst luminous pink attracts attention.


Statement of the jury

The upside-down letter “R” is a strong and compelling visual that impeccably embodies the idea of thinking rebelliously, outside the envelope.

Winner

Excellent Communications Design
Brand Identity