ONE in Motion – SURTECO, interzum 2017

Description

550 m2 of inspiration: The strength of SURTECO was presented with an imposing architecture at interzum 2017. The aim was not simply to present areas of expertise. We wanted to bring them to life in a tangible experience and inspire aspirations. Trees reaching 5 m into the vertical space unfolded the imposing diversity of the products (new designs, highlights in decor match, technical innovations). Another excitingly choreographed portrayal of edge bands attracted with its waveform 3D look.

Statement of the jury

The image of iconic trees conspicuously installed above the stand, forming a covering over it, endows this trade show stand with a characteristic identity.