#beckmann

#beckmann

Description

#beckmann-Design: Pleasant. Unagitated. Arousing interest. The briefing of our customer has been as clear as it shows in our resulting design: it was supposed to be completely unagitated, shifting the point of view to the pleasantly bright-eyed reporter Beckmann – never obtrusive, however remaining clearly in focus. Keeping that in mind, to the concise elements of the hash tag symbol without giving it to much of a playful touch. Highly reduced but nevertheless it gets to the heart of the matter.


Statement of the jury

This minimalist design centres around journalists and makes a professional and high-quality impression. The contemporary hashtag also makes the design relevant and underscores the journalistic currency of the format.

Special Mention

Excellent Communications Design
Audiovisual

Company/Client